Redken Weekend NYC

Best in Beauty Award and 4 Eventex Awards

#WeBringTheBigApple
We brought the Redken universe to New York with a new edition of Redken Weekend at LX Factory (Lisbon). Under the concept “The inspiration never sleeps”, we designed and delivered a 360° experience inspired by the Big Apple, from scenography and content to travel logistics. The big WOW moment: an entrance to the space featuring 12 suspended screens in true Times Square style.