The Musical

#WeBringTheShow

We transformed the 20th anniversary of the agreement between Sanitas and BBVA into a Broadway-worthy musical. A fully theatrical event where live performances, AI‑generated personalised lyrics and 3D projections turned each content block into a unique stage experience. For over two hours, the audience was captivated by a reinvented convention that achieved the highest attendance rate in recent years and became the greatest hit in the history of this partnership.