YSL Love Shine

Eventoplus Award for Best Product Launch

#WeBringSurprises
Objective: to introduce YSL’s new LOVESHINE lipstick, with Dua Lipa as brand ambassador. Idea: to transform LA SALLE into a series of environments tailored to each audience — vanity areas for experts, a lounge for press, and a party space for employees and partners — featuring interactive stands and reusable materials.