Redken Weekend NYC Inspired

#WeBringTheBigApple

We brought the Redken universe to New York with a new edition of Redken Weekend, an international corporate event held at LX Factory (Lisbon). Under the concept “The inspiration never sleeps”, at RPA Comunicación we designed and produced a fully integrated 360º brand experience, inspired by the energy of the Big Apple. From creative concept development and event production to scenography, content creation and full travel logistics management for attendees, we delivered a seamless and immersive experience. The ultimate WOW moment: a spectacular entrance featuring 12 suspended screens inspired by Times Square, creating the kind of high-impact visual statement that defines large-scale corporate events and international conventions.