Otulfi Global Launch Event

#WeBringBarriesDown

Launching a new treatment for Crohn’s disease, ulcerative colitis and psoriatic arthritis required an event capable of putting the sales team in patients’ shoes — inviting them to experience their barriers and symbolically break them down using an 80+ kg wrecking ball, as part of a day filled with surprises, including aerial dance, on-stage training and a themed dinner.