25 years creating corporate events with impact.

Madrid, January 2026

In a market where everyone “organizes events,” RPA Comunicación has been designing experiences for 25 years that impact business: corporate events, offsites, company anniversaries, conventions, congresses, and company activities that connect people and move them to action.

Our conviction is simple and demanding: events happen, emotions remain, and that emotion—when done right—translates into results.

Founded and led by Alejandra Cabeza de Vaca, Beatriz Oriol, and Paloma Aguilar, RPA was born against all odds of those who claimed that a company created by three friends would not survive. Twenty-five years later, the reality speaks for itself: €12M in sustained annual revenue, a team of 35 professionals, and a solid network of partners that allows us to execute complex projects with efficiency, safety, and creativity.

 

Table of contents

• Who we are and what sets us apart
• From emotion to result: ROX (Return on Experience)
• Proven resilience: 11-S, 2008, and COVID‑19
• Our way of working: “Go all in”
• What we do: corporate events, offsites, congresses, conventions, and anniversaries
• Sustainability, safety, and sectoral fair play
• New branding: robust minimalism, colors with character
• How we choose projects: strategic fit and value
• Frequently asked questions (FAQ)
• Shall we talk?

1. Who we are and what sets us apart

RPA Comunicación is an event agency based in Madrid with national and international activity. Our team integrates profiles in finance, law, production, creativity, and multilingual coordination, reflecting the previous experience of its founders: Paloma (Finance), Beatriz (Law), and Alejandra (Interpretation and Translation).

What sets us apart?

• Business vision + impeccable execution. We understand the event as a business lever: it positions the brand, aligns teams, accelerates sales, and builds customer loyalty.
• Strategy + in-house production + trusted partners. We work with stable alliances —more family than suppliers— that guarantee quality, cost control, and safety.
• Measurement and sustainability. We apply ROX (Return on Experience) and economic, social, and environmental sustainability criteria in every project.

Among our clients are Meta, J.P. Morgan, Accenture, Siemens, L’Oréal, and Vodafone. Throughout our trajectory, we have also collaborated with cities and Olympic bids.

2. From emotion to result: ROX (Return on Experience)

At RPA Comunicación, each corporate event is designed with a twofold perspective:

1. Emotion and brand narrative. So that the attendee feels and remembers.
2. Measurable result. So that the business notices the difference.

For this, we use the ROX (Return on Experience) method, which combines clear objectives, indicators (attendance, participation, NPS, leads, influenced sales, coverage, or attention efficiency), qualitative surveys, and engagement analytics.

It is not about producing for the sake of producing, but about activating behaviors: learning, connecting, deciding, buying, or sharing.

Benefits of the ROX approach

• Creative decisions with judgment: each idea is justified by its impact.
• Investment optimization: we prioritize what really moves the needle.
• Continuous learning: each convention, congress, or offsite leaves insights for the next one.

3. Proven resilience: 11-S, 2008 and COVID‑19

The events sector has experienced three major earthquakes that redefined it: 11-S, the 2008 financial crisis, and COVID-19. At each stage, RPA Comunicación knew how to adapt and evolve:

• Advanced security protocols and emergency plans.
• Hybrid and digital formats when the context demanded it.
• Logistical optimization to gain efficiency without sacrificing experience.
• Incorporation of technology into production: apps, access control, voting, streaming, and metrics.

Today, all that learning is part of the agency’s operational DNA.

 

4.Our way of working: ‘We go all out’

We define our personality in two words: grit and vibe.

“Let’s go all in” is not a slogan; it is a commitment:

• Total team involvement in each company anniversary, congress, or offsite.
• Obsession with detail: scripts, timings, technical riders, and plan B (and C).
• Resilience in the face of any challenge: live production demands composure and focus.
• Collaborative approach: kindness with a daring soul to defend the best of the project.

5. What we do (and how we do it well)

a) 360º corporate events

Strategic design, creativity, technical production, and measurement. From kick-offs and product launches to roadshows and internal forums.

• Creative concept aligned with business objectives.
• Experiential script with key moments and call to action.
• Comprehensive operation: venue, staging, technology, staff, hospitality, and security.

b) Offsites de empresa: liderazgo, cultura y propósito

Offsites are a powerful tool for alignment and cultural renewal, especially for management committees, sales teams, or integration processes.

• Clear objectives: strategy, focus, and key messages.
• Dynamics that combine content and cohesion.
• Smooth logistics to focus on what is important.

c) Trade and partner conventions

Conventions must inform, inspire, and activate.

• Narrative that connects business and people.
• Broadcast-level production and pacing.
• Well-scheduled breakouts and expo areas.

d) Congresses and professional meetings

Comprehensive design from the scientific committee to the attendee experience.

• Flow and access management.
• Sponsorships focused on ROI.
• Sustainability and social legacy.

e) Company anniversaries and brand milestones

A company anniversary is a strategic narrative.

• Concept that unites history, purpose, and future.
• Editorial content and storytelling.
• Actions for employees, clients, and community.

6.Sustainability, security, and sectorial fair play

Sustainability is a design criterion:

• Economic: viable projects.
• Social: local suppliers, accessibility, and diversity.
• Environmental: materials, energy, and waste.

We were pioneers in giving security the place it deserves, and we firmly believe in industry fair play, collaborating with organizations such as AEVEA and Eventoplus.

7.New branding: robust, minimalist, colors with character

The 25th anniversary comes with a rebranding that visually translates our promise: memorable experiences, measurable results.

 

8.How we choose projects: strategic fit and value

We choose projects based on strategic and emotional fit.

• Business objective.
• Necessary experience.
• Measurement with ROX.
• Legacy in people, brand, and environment.

9.Frequently Asked Questions (FAQ)

How long does it take to organize a corporate event?
It depends on the complexity: between 4 weeks and 6 months.

What is the difference between ROI and ROX?
ROI measures financial return; ROX measures impact on behaviors.

Do you work outside Madrid?
Yes, with national and international scope.

 

10.Shall we talk?

If you are thinking about a corporate event, an offsite, a convention, a congress, or a company anniversary and you want to deliver results that move people, let’s talk.