YES I AM roadshow by Cacharel
The Challenge:
To present an urban, modern and sexy red lipstick that is a perfume for powerful and daring women.
How #wemakethedifference:
A product launch in the two most important cities in terms of volume sales: Madrid and Barcelona, in which all Beauty Advisers were by the end of the night, ready to set the world on fire selling the product.
Results:
A sales increase and brand image consolidation.
Client
Cacharel
Date
Abril 2018
