XIV Linea Directa Foundation Traffic Safety Awards
XIV Linea Directa Foundation Traffic Safety Awards
The Challenge:
A very clear client’s objective: to make society aware of the importance of Road Safety.
How #wemakethedifference:
A threatical stage design and anamazing performance broke the traditional awards structure and were the key elements of this edition. The awards were presented by a prestigious journalist: Iñaki Gabilondo in the Teatros del Canal.
Results:
An increase in visibility of newspaper articles about traffic safety, achieving a high spread in the mass media and social networks.
Client
Linea Directa Foundation
Date
Junio 2017
