XX SUBASTA DE CAPONES DE CASCAJARES
The challenge:
To achieve an historic collection on the occasion of the celebration of the 20th edition of the Traditional Cascajares Capon Auction to benefit the Prodis Foundation.
How #wemakethedifference:
Held at the Palace Hotel and under the slogan “20 years among champions”, we had some luxury presenters to liven up the auctions: Santiago Segura, Marta Robles and the winner of the 2019 Goya for best newcomer actor, Jesús Vidal. We had the capons sponsored by renowned collaborators of the Cascajares Foundation, such as Pepe Rodríguez, Nieves Álvarez, Samantha Vallejo-Nájera or the international chef José Andrés, with whom we connected live from Washington to carry out the bidding.
In addition, we surprised the attendees with a live trick by Jorge Blass, and closed with a WOW! moment singing happy birthday together with the tenor José Manuel Zapata and a spectacular balloon release that ended with a cocktail in style.
Results:
A great turnout of more than 450 people with whom we raised a record 91,100 euros. In addition, we obtained unprecedented media and social media coverage for an auction that has been awarded the Eventoplus Award for the Best Responsible Event.
Cliente
Cascajares
Date
noviembre 20, 2019