The Challenge:
The objective was to present the new Openbank Brand image including the web, the App, the new cards, the Wealth features and all the Pays.
How #wemakethedifference:
We created an open-space concept which reflected the attitude, passion, innovation, digitalization and the freshness of the new Openbank image.
Rpa integrated immersive experiences for each of the functionalities (web, app, cards, wealth…), surprising journalists with different happenings throughout the event: from the beginning to the end. We all had a molecular cooking station lead by the renowned chef Ramon Freixa (awarded with two Michelin stars).
Results:
A huge media attendance (national and international) covered the relaunch of the new Openbank image.
