L’Oréal Parfums Luxe Annual Meeting
The Challenge:
Bringing together the Brand ambassadors to convey the firm’s values to the sales staff.
How #wemakethedifference:
Rpa designed an event under the claim: “Mi stand es el tuyo”, where Bertin Osborne, a well-known Spanish TV host, taught the brand seller show to be the perfect host in the irown beauty stands.
Resultados:
Great involvement, engagement and learning achieved by all the brand ambassadors which led to greater specialization and better client service in the sales points.
Client
L'Oréal
Date
Junio 2017
