Life Plankton Lab by BIOTHERM

The challenge:
To hold for the first time 100% virtually and for all Biotherm beauty advisors in Spain an inspiring and engaging virtual convention. With the concept “Life PlanktonTM Lab by BIOTHERM”, the aim was to inspire, motivate and train all the advisors in the brand’s iconic serum, Like PlanktonTM Elixir.

 

How #wemakethedifference:
We organised in record time a virtual call format with all national L’Oréal Luxe retailers to invite all the brand’s Beauty Advisors. To do this, we developed an interactive platform and, in order to increase the number of participants, we sent them a totally personalised gift as an incentive to connect. We segmented the registration to adapt the platform to different broadcasts, and we created a common thread that led to an inspirational and very formative round table but in a relaxed television format. All broadcast from the L’Oréal set.

 

Results:
– Massive participation in registration and in the connection of all sessions with more than 1,500 live female counsellors.
– Interaction via chat and a high level of satisfaction on the part of the virtual attendees, with individual gifts sent to all of them during the days following the event.