The Challenge:

To bring together more than 11,000 employees from Mapfre’s national and international network in a Christmas event that would motivate them and fill them with excitement for 2021.


How #wemakethedifference:

Mapfre’s 2021 Christmas toast had to be a magical act, and who better than the well-known magician Jorge Blass to combine magic and motivation? We created a unique concept that gathered the 11,000 professionals of the firm in a virtual event in which everyone PARTICIPATED. To Aachieve this, we set up a professional recording set at the company’s offices to broadcast the event via streaming, including a speech by the chairman and a toast with the committee. We included holographic elements and the toast was a huge success.



An impressive success with close to 100% of the attendees connected. An outstanding level of employee satisfaction with an unprecedent engagement rate in this type of events.