To introduce the company’s most ambitious obejctives gathered in the Strategic Plan 2020 and to implement the company’s digital trasformation strategy through out the whole event.
We changed the usual Spanish destination for Lisbon, an amazing city where we combined tradition and modernity in both seminars as well as activities and dinners byusing digital tools such as an speciallly designed event app including registration and an augmented reality invitation which was a great success.
The figures speak for themselves!
The 97% of the guests positively valued the change of the event set up
The 97% of the guests downloaded the app
2.7 publications per user in the app (pictures, videos, comments)