BMW JOY DAY OKTOBERFEST
The Challenge:
To surprise and create an unforgettable experience for the BMW employees at tier annual away day.
How #wemakethedifference:
Rpa’s aim was to give a 180º degrees turn to the event by keeping in the client’s mind the main objective: to celebrate and entertain the BMW employees during the whole event.
We created a full day Oktoberfest Experience inspired by the German origin of the Brand.
Resultados:
To reinforce the brand values: joy and belonging.
Client
BMW
Date
Septiembre 2017
