The challenge:
To reconvert L’Oréal Spain’s traditional Christmas party into a dynamic, participatory and experiential online event for more than 2,000 employees.
How #wemakethedifference:
We came from the L’Oréal ON AIR concept, which was already a success last year, energised by Leo Harlem at the Coliseum Theatre. How to exceed expectations in a virtual format? By creating a L’Oréal ON AIR 2.0 in which all the employees of the different brands felt part of the programme.
We developed a morning show in the purest television style with a totally personalised virtual stage design in which all the brands were present. We counted on Carlos Latre as presenter and host of the event, who surprised us with a grid of sections in plenty of music, dance, live participation of employees and, of course, humour.
Results:
Improved rating by attendees (already high in itself), great convening power with more than 2,000 workers connected, and an unprecedented level of participation in social networks.