Armani Mare

#WeBringTheMediterranean

We transformed Menorca into the ultimate Mediterranean showcase for Armani Mare, designing an exclusive brand experience that placed the client at the center of every creative and strategic decision. We developed a fully integrated 360º experience, bringing together national and international content creators for a journey designed to generate social media impact and strengthen the brand’s positioning. The hotel, completely reimagined through the Armani Mare aesthetic — pool inflatables, towels, pareos, umbrellas and carefully curated branding in every detail — became a true Mediterranean oasis, perfectly aligned with the brand’s visual and aspirational universe. The experience began with a welcome dinner, continued with a sailing day across the crystal-clear waters of Menorca, and culminated in a sunset dinner — the most iconic moment of the journey. A final photoshoot captured the essence of Armani’s relaxed luxury and Mediterranean style, turning the experience into high-value strategic content. At RPA Comunicación, we create corporate experiences and experiential events where strategy, creativity and full-service production work towards one clear objective: building authentic connections between brands and audiences, always keeping the client at the center.