Redken Weekend
To bring together the best hairdressing professionals in Spain in the most inspirational event in the sector.
#WeBringRockandRoll
Inspired by the American Route 66 and lots of Rock&Roll, we designed a 100% personalized 24-hour event with international artists for more than 550 people who enjoyed 6 customized shows, all the hair artists’ trends, training capsules, and live performances including the stellar appearance of the host riding a Harley motorcycle on stage. At the end of the day, the space was transformed into a big farewell concert to close the event with a large themed night party.
Results
96% satisfaction in the post-event survey, +1,500 views and +300 mentions. In the words of Redken’s Director of Training: “Couldn’t be better working with a team like you! You are truly amazing and bring a lot of peace of mind, always with solutions. It has been great! You helped us make the event we wanted come true, just as we had imagined it. And it has been spectacular!”
