YSL Love Shine Presentation
Exclusively present the new LOVESHINE lipstick from YSL—with global ambassador Dua Lipa—to retailers and press, in an innovative way and within a space that could adapt over 4 days to different groups.
#WeBringSurprises
We fully transformed LA SALLE into different atmospheres depending on the audience: a vanity-filled zone for make-up experts, a salon-like setting for press presentations, and a party hall for employees and partners. Three stands showcased the product in a distinctive, interactive way, and were later reused at brand training events to maximize sustainability.
Results
Eventoplus Award for Best Product Launch Event.
Guest retailer: “A presentation unlike anything we’ve seen before—surprising in its approach and flawless in execution.”
Client: “Perfect recreation, aligned with guidelines and budget. Adapted to each target group every day.”
