L’Oréal Luxe Division Convention
The challenge
Bringing together the Brand ambassadors to convey the firm’s values to the sales staff.
#WeBringBertin
Rpa designed an event under the claim: “Mi stand es el tuyo”, where Bertin Osborne, a well-known Spanish TV host, taught the brand seller show to be the perfect host in the irown beauty stands.
The result
Great involvement, engagement and learning achieved by all the brand ambassadors which led to greater specialization and better client service in the sales points.
