Línea Directa Foundation Journalism Awards
The challenge
A very clear client’s objective: to make society aware of the importance of Road Safety.
#WeBringSecurity
A threatical stage design and anamazing performance broke the traditional awards structure and were the key elements of this edition. The awards were presented by a prestigious journalist: Iñaki Gabilondo in the Teatros del Canal.
The result
An increase in visibility of newspaper articles about traffic safety, achieving a high spread in the mass media and social networks.
