Cesce General Convention Lisbon 2020
The challenge
Present the company’s most ambitious challenges, the Strategic Plan 20:20, outside Spain for the first time, implementing digital transformation in all areas.
#WeBringNewHorizons
We changed the usual destination to Lisbon, combining tradition and modernity both in the meetings and in the leisure activities. All of this with digital tools such as an app or the invitation through augmented reality.
The Results
The numbers speak for themselves!
• 97% of attendees positively valued the change in the convention format.
• 97% of attendees downloaded the app.
• 2.7 posts per user in the app sharing comments, photos, and videos.
