BMW Joy Day Oktoberfest
The challenge
Surprise and provide BMW employees with an unforgettable experience.
#WeBringBigParty
At RPA, we wanted to give a 180º twist to the way of creating, executing, and producing while being very clear about our objective: celebrate and entertain BMW employees from beginning to end. A day inspired by Oktoberfest, as a nod to the German origin of the brand.
The Results
Strengthening of the Joy feeling and team spirit, so important for the brand. If you drive, drive! If you have fun, have fun!
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