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YES I AM Roadshow by Cacharel

The challenge

Position the brand’s perception, presenting an urban, modern, and sexy product for powerful and daring women.
An apparent “red lipstick” that is actually a perfume for those women who want to step forward with strength.Un aparente “red lipstick” que realmente es un perfume para aquellas mujeres que quieran ir pisando fuerte.

#WeBringYesFirst

We carried out a presentation in the two most important sales cities in Spain: Madrid and Barcelona, organizing two events that managed to surprise all the Beauty Advisors, leaving them with an incredible desire to go out and conquer the world selling the product.

The results

Increase in sales and consolidation of brand image.