Santander Women Now
To make Madrid the European capital of women for 3 days, in 2 venues, managing more than 100 international speakers. And all this with record-breaking organization time!
#WeBringWomenPower
We organized an opening dinner at the Real Casa de Correos, attended by personalities such as Spain’s Prime Minister Pedro Sánchez, Vice President Carmen Calvo, Defense Minister Margarita Robles, and Ana Patricia Botín. The main venue was the Reina Sofía Museum; more than 3,000 attendees were distributed across multiple simultaneous spaces in the versatile Reina Sofía Museum: areas for interviews, cafés, lounges, keynotes, and round tables. The international focus of the Summit was one of the key points, with more than 100 speakers from around the world ready to share their experiences. An event full of personal testimonies from different fields such as art, science, entrepreneurship, and dreams, starring women who conquer equality every day and build history. Speakers included Nobel Peace Prize laureate Shirin Ebadi, President of the General Council of Spanish Lawyers Victoria Ortega, activist Bianca Jagger, former Deputy Prime Minister Soraya Sáez de Santamaría, singer-songwriter Rozalén, among many others. Our story, the story of ALL. #MakeHERStory
The Result
A success in both organization and attendance, with more than 200 press outlets and trending topic on social media with 100% positive sentiment.