Openbank Brand Relaunch
The goal was to convey Openbank’s new image and communication to attendees by presenting the website, the app, the new cards, the Wealth functionality, and all the Pays.
#WeBringMomentum
We recreated in a completely open space an environment that reflected the attitude, passion, innovation, digitalization, and freshness of Openbank’s new image. We also integrated immersive experiences for each of the functionalities mentioned above (website, app, cards, wealth…), surprising journalists with different happenings throughout the event: from the invitation to the catering, which featured a molecular cuisine station by 2-Michelin-starred chef Ramón Freixa.
Results
We achieved huge attendance from both national and international media to cover Openbank’s brand relaunch, maintaining the values and key messages of the new brand identity.
