L’Oréal On Air
To celebrate the company’s traditional Christmas party in a dynamic and fun way by switching the concept from “night” to “day,” without disappointing the more than 1,200 employees.
#WeBringANewShow
We completely transformed the stage of the musical Anastasia at the Coliseum Theater with a last-minute setup, into a “morning show” in true American style, hosted by Leo Harlem as master of ceremonies. Through interviews, improvisations, music, and games, he engaged the entire audience in our unique L’Oréal ON AIR. After the spectacular finale by mentalist Javier Luxor, the 1,200 employees went to the RIU Hotel to enjoy a cocktail and live music party that recharged everyone’s energy to face the challenges of 2020.
The results
Great feedback from attendees, high participation on social media, and an exceptional reception of this new format.
