Otulfi Presentation
To create an unforgettable and surprising event to present a revolutionary medication to the company’s sales representatives, aimed at people affected by Crohn’s Disease, Ulcerative Colitis, or Psoriatic Arthritis.
#WeBringNoBarriers
If there’s something the three mentioned diseases have in common, it is the barriers they impose in the daily lives of those who suffer from them; affecting their quality of life and preventing them from carrying out seemingly ordinary activities such as going to the movies, playing sports, or enjoying outdoor plans. That’s why, and to motivate the sales team, we designed an experience that invited them to step into the shoes of these patients, and then literally break down those barriers with a wrecking ball weighing over 80 kg. A truly impactful start to an event full of surprises, such as an aerial dance show, an onstage training session, and a themed dinner.
The results
A satisfaction score of more than 9 out of 10, in an event that raised awareness among the sales team about the reality of patients like never before, and motivated them to turn this launch into a complete success for the company.
