Mapfre Christmas Cup
To bring together more than 11,000 employees from Mapfre’s national and international network in a Christmas celebration that would motivate them and fill them with hope for 2021.
#WeBringMagic
The traditional Mapfre Christmas Toast had to be an inspiring and magical event, and who better than magician Jorge Blass to unite these two ingredients and energize 2021. We created a unique creative concept “The Hope of a New Year,” playing with magic and the anticipation of 2021, uniting the more than 11,000 professionals of the firm worldwide in a virtual event in which everyone was connected. To achieve this, we set up a recording studio at the company’s offices to broadcast the event via streaming, including the president’s speech and a toast with the executive committee. We included holographic elements to communicate key milestones and ensured that the celebration was a complete success.
The results
A huge success in attendance with nearly 100% of employees connected. An outstanding level of employee satisfaction and an unprecedented engagement rate for this type of event.
