VII Virtual Dyson Academy 2021
To communicate Dyson’s new features in an interactive, dynamic, and visual way, connecting with 3 different headquarters and keeping the audience engaged throughout the entire session. All of this while making use of bidirectionality during the entire event.
#WeBringInteractivity
We sent boxes across Spain which, along with a small snack, included elements that allowed interaction during the event. When planning a virtual event, we always recommend that it not last more than 2 hours to avoid losing the audience’s attention. In this case, due to the amount of information we had to present, it was a 4-hour session, where despite the length, we managed to keep the audience engaged and highly interactive. With a modern and straightforward stage design, combined with backgrounds from Dyson’s new store in Barcelona, we succeeded in capturing the attention of all attendees. With the support of a master of ceremonies who acted as our host, and alternating presenters to keep the day dynamic.
The results
An engaged, fun, dynamic, and interactive audience throughout the entire session, and a very satisfied client with the overall management and energy of the event.
