17th Mapfre International Conference
To organize the traditional MAPFRE Global Risks International Conference that every 2 years is held in Spain with clients from all over the world, but this time online and for more than 3,500 people in 39 different countries, redesigning the agenda, contents, and innovating in the format of the classic event broadcasted via streaming.
#WeBringTechnology
The winning proposal was based on a virtual scenography using XR technology on a giant LED screen, which improved the chroma experience both in realism and for speakers, with a scenography that also allowed integrating all the videoconferences planned for the round tables, thus enabling a semi-presential on-stage format that brought closeness to the content. AR elements were also included for the individual results presentations. In addition, all this was done with express setup and with the adaptation of all designs to MAPFRE’s official broadcast platform, as well as carrying out a communication campaign through teaser videos sent in different reminders in 3 different languages. And all of this moderated by Nico de Vicente, presenter of the Sports section on TVE.
The Results
Great impact in the call with more than 3,500 registrants worldwide, a 2-day consecutive broadcast with massive connection and great visualization of the contents on demand afterward. High-quality videoconference connections with Latin America and great reception from all international clients of MAPFRE Global Risks.