Life Plankton Lab by Biotherm
To celebrate for the first time in a 100% virtual way and for all Biotherm beauty consultants in Spain, an inspiring and engaging virtual convention. With the concept “Life PlanktonTM Lab by BIOTHERM” the goal was to inspire, motivate, and train all consultants in the brand’s already iconic serum, Life PlanktonTM Elixir.
#WeBringScience
We organized in record time a virtual event format with all national L’Oréal Luxe retailers to invite all the brand’s beauty consultants. To this end, we developed an interactive platform and, to increase attendance, we sent a fully personalized gift as an incentive to connect. We segmented registration to adapt the platform to different broadcasts and created a guiding thread that culminated in an inspirational and very educational yet relaxed round table in TV format. All of this was broadcasted from the L’Oréal studio.
El resultado
• Massive participation in registration and in the connection to all sessions with more than 1,500 consultants live.
• Interaction via chat and a high level of satisfaction from virtual attendees, with an individual gift sent to all of them during the days following the event.