Taco Bell Contigo 100
To organize an event to celebrate a milestone of the brand: reaching 100 Taco Bell restaurants in Spain, transmitting the brand’s rebellious spirit and encouraging the desire to continue growing.
#WeBringYou
Under the claim created by the agency “Contigo 100”, we designed an event that reflected a rebellious and groundbreaking spirit with Arkano as master of ceremonies rapping live with words given by the audience, and with numerous surprises such as Taco Bell delivery staff infiltrated in the audience who turned into “breakdancers”, and a graffiti artist who illustrated the event logo live, with everyone ending up on stage in a big final WOW moment.
The Results
A result in the post-event satisfaction survey with a score above 95%, and in the words of the CEO of Taco Bell Spain: “A thousand thanks for everything!! It has been simply perfect!! Goals achieved and far exceeded. And we received fantastic feedback from the American guests.”
