At RPA, we stand united against cancer!
2025
Few formats have as much transformative power as events: they can inspire, raise awareness, and generate a real impact on people, on society, and ultimately on the world. Attendees come with an open and receptive mindset, making events a unique opportunity to spark awareness, mobilize support, and capture media attention in real time.
That’s exactly what we proved at RPA by organizing the first Volunteer Fair for the Spanish Association Against Cancer, held at Plaza de Colón (Madrid). The event featured several information booths and a dynamic program that included live music, games, talks, and magic shows, among other activities. At the heart of it all was the message “Together we are more”—a clear call to action and commitment to the cause. This motto went beyond the event itself, spreading through a comprehensive campaign that included a FOH, billboards across key points of the city, advertising on buses, and content for social media (already surpassing 22,400 views).
A full 360 multichannel strategy designed to generate a lasting, authentic, and committed bond between the association, its mission, and the public.
SOURCE: https://www.eventoplus.com/casos/feria-concienciacion-voluntariado-frente-cancer/
